Ways To Increase Retail Spend
*Retail is an absolute thorn in the side of many hair & beauty business owners. Especially with Amazon & co offer such cut prices.
*Here’s a monthly incentive that worked REALLY well for one of our salon partners:
*They created a monthly product sales comp where they put a big bright poster in the staff room with the full team listed down the page. Each time someone sold a product they earned a bright star sticker next to their name. End of the month whoever has the most stamps wins a prize.
*That prize was stated clearly on the poster of course. And the poster was placed where everyone saw it daily.
*They found this also encouraged those team members who not necessarily want to win…but rather not come last! Not being the lowest producer can be INCREDIBLY motivating for people. And whilst I’m not advocating “naming and shaming”, your staff need to understand that retail spend is a big part of a salons business.
Try this comp with a big bright poster if you wish to improve retail spend.
You Have Advertising Campaigns Walk Through Your Doors Every Day
You have free walking, talking word-of-mouth ad campaigns come through your doors every day. They're called your customers. Never forget word of mouth is the best form of advertising. It can also be the most damaging.
We teach salons how to run their own Company-Staff-Marketing Campaigns where they reach out to local companies with a new-client offer.
Often what happens is one person in an office might buy....then tell all her colleagues about her first experience. If that first experience is positive, more staff follow and the salon ges more new customers....
....if her first experience is bad....no one else in her office joins.
ALWAYS treat each new customer that walks through your doors as walking, talking ad campaigns for your business.
New Client Discounts Are Far More Effective if....
*Ever run a "50% off your first visit" new client offer? It probably got some new faces through the door.... great!
*But HOW MANY of those new faces then booked again and continued to come back to your salon or spa? If you're like most businesses, it's well under half.
*There's not enough of a bond created during just the one appointment to get a client willing to now come back again paying DOUBLE what they paid the first time, even if you are a brilliant hairdresser or therapist.
*That's why "50% off your 1st visit" isn't enough to get many of new faces rebooked. Creating a New Client Rewards Card scheme that gives them incentives them to visit you THREE times is far more effective.......
For the past 12 years we have been creating £1,500 to £9,000 per month in new revenue for Hair Salons, Beauty Spas and Skin Clinics all across the UK with our unique B2B Email Marketing System. The downside for our partners is we keep a good chunk of that revenue as it was Elevate who ran these campaigns.
Well the cat is officially coming out of the bag! In an unprecedented move, we’re giving up our secret sauce….
With SalonRevenueGrowth.com we are now teaching Salons, Spas & Skin Clinics how to run their own campaigns for themselves and keep ALL THE MONEY THEIR CAMPAIGN GENERATES.
Visit www.salonrevenuegrowth.com and reserve your spot for our next Free Training Webinar:
I believe that the hair & beauty businesses that learn about to this system will be introduced to a ££££ earner far greater than most other advertising or marketing means. But hey, you be the judge. We hope you tune in.
A Look Into Our Sales Office With Abby
Here's a quick glimpse into our Sales Office, with our superstar Marketing Executive Abby explaining in a nutshell how she is selling Associates Hair Winchester's VIP Style Card offer.
It start's with building her database of companies to be contacted, followed by sending info to each company with a link and passcode that gives them access to the offer page. No passcode = no purchase!
Abby's a little quiet in this one so you might need to turn up the volume to clearly hear her :)
£12,500 so far for new Salon in Woking
Carter & Shields is a new Hair & Beauty salon in Woking. We met with co-owners Danielle & Jenny soon after they opened. Our campaign introduced 124 new clients spending an average of £80 in the salon on services and products combined.
So far they've re-booked 53 of new clients who have completed the 3-visit offer, 22 of which are already on appointment number 5! New revenue from their Elevate campaign = £12,500 and counting. Not bad for a small campaign for new salon in a small town. Well done girls :) Campaign number 2 about to launch.
Pierre Alexandre Hair & Aesthetics: Thousands Of ££££ In New Revenue
We launched our first campaign for Pierre Alexandre Hairdressing some time ago, when they were a single hair salon in Manchester centre. 300 new faces who bought a multi-visit offer, with around 240 of those offer buyers re-booking! Could your business use 240 more clients?
They now have multiple hair and aesthetic beauty locations and we have just recently completed an aesthetic treatment offer for each clinic. At least 70% of the offer buyers have booked further treatments or courses. The result? Thousands of pounds in new revenue for each clinic
What 3 Times Scottish Hairdresser of the Year Charlie Taylor says about Elevate
After 400 new clients to each salon and counting...
“We have tried many ways to increase our client numbers over the years but Elevate has proved to be, by far, the most effective. Unlike most other marketing companies, Elevate specifically target the kind of clients we want to attract....
The ability to upgrade clients from the initial package offers us the chance to increase revenue immediately and the option of introducing a partner or friend is also a great selling point. As a result, client retention is higher with Elevate than anything we have previously tried. We have been very impressed with the results from our first two campaigns and are now planning our third. Elevate are very professional in everything that they do”
We work exclusively with salons or spas
345 new clients, with around 104 re-booking and coming back over again. £22K+ in new revenue generated....
Whether you're looking for a way of getting a handful of new faces through the door for a particular stylist/therapist, or something to fill lots of empty slots, perhaps we can help.
"Elevate Advertising are a highly professional marketing outfit who delivered on their promise which was not only to attract new clients through our door (which is the easy part), but to provide a quality of clientele which thoroughly complemented our brand. Our campaigns owe their success to Elevate`s enviable contact database which allowed them to carefully coordinate our campaigns to suit our exact requirements. Following an initial trial at our Manchester salon, where the results were beyond our expectations, we have since rolled out similar campaigns in Birmingham and continue to work on developing new campaigns in the future."
Ben Kennedy, Marketing Manager, Nicky Clarke Salons
"We engaged Elevate to conduct a series of sales campaigns to promote new business interest from local company employees. Business owners who see clients long term will undoubtedly want to explore the opportunity further. Elevate deliver on their promises and have provided new opportunity in a difficult climate. Highly recommended and repeat business will ensure."
Adam Flint, Operations Director of the Skin Health Spa Clinics
"We can`t speak highly enough of Elevate. The experienced team work tirelessly to ensure that they understand the needs and goals of our company; be it in salon training, customer service, regular reporting or recruiting the right kind of clients for our salons – they never fail to deliver."
Andy Phouli, Chairman of Rush Hair Group
"Elevate have found us new, professional clients & has helped to grow our team! This has also given the Saks brand great presence in our local area. I would happily recommend Elevate and will be contacting other Saks Salons and letting them know of the success we have had with the campaign."
Ellie, Salon Manager of Saks Milton Keynes
"We have been working with Elevate since mid 2014 and we have received 300 clients through their targeted campaign. We have found Elevate to be highly organized and professional supplying us with timely, accurate and relevant clients. We anticipate that our relationship will develop and we have already ordered another 200 client searches during Q1 2015. I would highly recommend their services and their professionalism."
Mark Weston, Owner, Muse of London
"The past 4 months have been our most profitable due to our Elevate promotion! When Elevate approached me I was sceptical as have tried various advertising strategies and none have been that successful. But Elevate were so professional and helpful that I thought I'd give it a go.
Since working with Elevate my business has improved and the clients that have been directed to the salon have been lovely. I would recommend any salon that has the room for new clients to take on Elevate."
Lara Wintle, owner of Arena Hair
"Working with Elevate was one of the best decisions I ever made relating to marketing of my 5 Star Salon! Elevate have a very professional and dedicated team and in a very short space of time I was seeing new clients coming through the door. Now it was up to me and my team to retain these new clients.Theirs is an excellent concept providing it is marketed and sold correctly and in both aspects Elevate have not let me down. I would recommend anyone looking to increase business to give it serious consideration. I look forward to continuing working with them."
Sandra Kotecha, Owner, Original Hair Studio, Bolton
Out of the 380 Elevate clients who have completed the promotion, we’ve currently had 110 clients re-book with us. We make around €40 average per client, but some will spend €60+ and some haven’t even completed the promotion yet. The only issue we’ve had with Elevate clients is that they think they can be booked in whenever they want. We only have a certain limit of Elevate appointments each day, so sometimes we must turn them away. Other than that...... its brilliant!
Valerie Cahill, Owner, Ikon Hair Design, Cork
"Elevate were extremely easy to work with, they guided us through the whole process to make sure we were clear on how the whole promotion worked. They reached out to hundreds of customers within the local area that we wouldn't have been able to reach ourselves which has helped promote our salon greatly for a very reasonable free. The promotion we did with them has boosted our sales and has gained us many new loyal customers. I would highly recommend this company."
Paula Griffin, owner of Mane St Hairdressing, Bournemouth
“I believe we are now up to promotion number 6 with Elevate. It is without doubt the most effective means of marketing our Hair & Beauty businesses. We launched an Aesthetics Beauty promotion mid-2017 for our Manchester, Leeds, Birmingham and Didsbury clinics. It focussed on Laser Hair Removal, Microderm and Skin Peels.
Yes, the promotion was 4 heavily discounted appointments. But we have had between 70 – 80% of the Corporate Beauty Card buyers then upgrade and book further Laser Hair courses or more treatments. It’s proven to be very profitable and once again has introduced lots of good new clients who work around us. We’ve found it’s also great for brand awareness in the cities our new clinics are based in.
On the back if its success we’re about to launch a brand new Hairdressing promotion, and I’m excited about seeing the results”
Karol Skwira, Managing Director, Pierre Alexandre Hair & Beauty Salons
“We have tried many ways to increase our client numbers over the years but Elevate has proved to be, by far, the most effective. Unlike most other marketing companies, Elevate specifically target the kind of clients we want to attract and the Corporate Package offered is tailored to both salon and client needs, as are the numbers being offered for sale. The ability to upgrade clients from the initial package offers us the chance to increase revenue immediately and the option of introducing a partner or friend is also a great selling point.
As a result, client retention is higher with Elevate than anything we have previously tried. We have been very impressed with the results from our first two campaigns and are now planning our third. Elevate are very professional in everything that they do and because they took time to understand our team and what we required, the packages are well presented and reflect the values we have as a business."
Alastair Taylor, co-owner of Charlie Taylor Hair & Beauty
“Our first campaign with Elevate has been a big success. 124 new clients bought our 3-visit VIP Pass. Of the 372 appointments, 289 of them were upgraded, with an average spend of £31. Then 91 retails units also purchased, so around £9870 in upsell spend. So far we’ve had 53 (43%) of those clients book visit 4, and then 22 of those have already booked visit number 5!
New revenue from the Elevate promotion is at around £12,500 from those 124 pass buyers and growing. We’ve made sure to give each buyer a 1st class service and have gained lots of great new clients as a result. We’re already about to launch campaign number 2”
Ellie Carter, Co-owner of Carter & Shields